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ARE YOU BUILDING CREDIBILITY IN YOUR NETWORKS?
By Marta Sigarán Country Manager CCK El Salvador. The photo on Facebook of my morning run, the picture of the tasty salad I had for lunch on Instagram, my complaint about

Are you really listening to your audience outside your channels?
Are you really listening to your audience outside your channels? Diana Quirós, Data Meaning Leader It has been more than 20 years since we communicators understood the importance of dialogue in the

Are we aware of the importance of our company name?
Are we aware of the importance of the name of our company? By Christopher Cruz, Delivery Executive We call naming the process of creating the name of our brand, being one of the most important aspects of the process.

THE FIVE GOLDEN RULES OF CONTENT GENERATION
THE FIVE GOLDEN RULES OF CONTENT GENERATION By Joe Yaker, country manager CCK Panama Giving what you communicate to your customers added value is the best way to

Is our brand's Facebook accessible to everyone?
Is our brand's Facebook accessible to everyone? By Tatiana Vigot, Content and Community Manager. In a world where more and more people are using social networks