Regional Scope

About Us

We are a group of communication professionals who are inspired by our work and also for whom and with whom we do it.

Years of Services
Satisfied Clients


Carmen Fallas

Founding Partner and President 

Strategic communication professional with 40 years of experience both as an international consultant and as a university professor in the field of communication.  

Among other awards, she received the Volcán Legacy Award, as a pioneer in the Strategic Communications and Public Relations industry and for her contribution to the transformation and strengthening of the Association of Communication Companies of Costa Rica - Comunidad, an organization in which she served as vice-president of its direct board for 10 years. 

She was a professor of Communication and Public Relations at the School of Communications of the University of Costa Rica for more than 37 years, where she trained more than 1,000 professionals. 

Edgar Mata

Founding partner and CEP 

His creativity and energy have been fundamental pillars of CCK's growth since he founded it in 1988. Edgar has been recognized by several organizations as one of the most influential industry leaders in the Central American region.

His career has been characterized by obtaining successful results in complex cases, becoming one of the main references in crisis management and communication training in Latin America. His experience in media, mainly radio and television, has been of great value and contribution to CCK's clients in the region.

He led CCK's initial expansion in Guatemala, El Salvador, Nicaragua and Panama, where he developed the foundations of what is now the agency's regional network. 

Layla Poveda

Partner and COO

Her planning, organizational skills and strategic vision have allowed her to grow exponentially in the industry and in the company, where today she is the COO. 

From this regional leadership position, and guided by her values, she contributes to the different business areas: talent, administration, customer service, business development and finance. 

Layla joined CCK in 1997 and has held several positions in the company from which she has proven to be a thorough, strategic and results-oriented professional. She served as president of the country's Public Relations Association and is currently the vice president of Comunidad, the Costa Rican Chamber of Commercial Communication. 

Magaly Acosta

Partner, Regional VP of Administration and Finance

Graduated from the School of Administration of the University of Costa Rica with a degree in Financial Administration.  

She joined CCK in 1990, she occupied reception and administrative assistance roles, her 33 years at CCK speak for themselves.  

In her current position, she contributes to all operations at the administrative, financial and accounting levels. 

Her loyalty and responsibility, her service orientation and values are some of the characteristics that have contributed to the growth of this company.

Pilar Ríos

Partner, VP of New Business and Marketing

Pilar is an entrepreneurial and results-oriented leader.

Her tenacity and business vision led her to her current position where she manages the growth of the firm's regional client portfolio and develops CCK's marketing strategy, achieving important rankings and recognitions for the firm.

She holds a bachelor's degree in communication sciences from Tec de Monterrey and postgraduate studies in strategic marketing from INCAE Business School.

Pilar joined CCK as Country Manager in Nicaragua, leading the growth of the company to an important position in the country.

David Fallas

Socio, Strategy Leader y
Studio Leader

He has led different areas such as research, creativity, innovation and business development. His work has been recognized at the Volcán Creative Festival and Effie Awards, and he has participated as a jury member in different competitions. 

From his current position, he provides guidance in customer service through strategic planning methodologies. 

He holds an MBA from INCAE Business School, and has also specialized in the International Institute of Political Studies (IIPES) at Georgetown University and in Design Thinking at Miami Ad School Madrid.. 

Alejandra Salas

Digital Leader

She has a degree in Public Relations from the Universidad Interamericana de Costa Rica, and a specialty in Mass Communication with an emphasis on audiovisual production.

She has more tan 12 years of experience in the digital communications área. She has worked as a digital team leader, digital content creator, community manager, social media specialist, web Project director, among others.

Her experience has covered both public and private companies in Costa Rica, such as Eurohogar Inmobiliaria, Intergraphic Designs, Master Lex, Frnaklin Covey, Tapir Digital and gobernment entities such as the Ministry of Sciences and Technology and the Miinistry of Culture and Youth. She currently Works as a Digital Strategist and Planner with companies in the región, at the health level and others.

Diana Quirós

Analytics Leader

Leads a highly skilled team dedicated to understanding the behavior of target audiences.  

She has a deep passion for evaluative methodology and demonstrating results based on solid data. Diana strongly believes that research is both the beginning and the end of any successful communication process. 

In addition to her professional experience, she also serve as a professor at the University of Costa Rica, where she teaches courses in the field of Public Relations. 

Carlos Lobo

Reputation Leader

Carlos is passionate about political communication, reputation and Public Affairs. With more than 25 years of experience, he has focused on specialties such as spokesperson training, public speaking skills training, public opinion crisis management and crisis simulation workshops.

Graduated in Collective Communication Sciences, and with a Professional Master's Degree in Management, he advises and accompanies various organizations, brands and projects throughout the region. 

He is currently leader of the reputation area of CCK, and is one of the main trainers of the firm in Latin America.


Marcela Alfaro

Partner, General Manager Costa Rica

Bachelor's Degree in Collective Communication and Bachelor's Degree in Public Relations from the University of Costa Rica. She was a professor of the Public Relations career at this university and collaborated in the revision of the career plan.  

She was also part of the Advisory Council of Industry Professionals of the School of Collective Communication Sciences of this higher education center.

She has been with CCK for more than 25 years. Marcela has stood out for his orientation towards process innovation and the creation of new services and products, among them the digitalization of the media monitoring service, the conceptualization of the digital communication service, the design of methodologies for ROI measurement and the development of CCKampus. 

Alejandra Aqueche

Partner, Country Manager Guatemala

Alejandra is a visionary leader focused on innovation. She knows that nowadays learning is everything, particularly in an industry as dynamic and competitive as communication, so she and her team are constantly acquiring new knowledge to advise strategically and provide an optimal level of customer service. 

Alejandra has a degree in Communication Sciences with two Master's Degrees (MBA and MKT), has been trained in communication and marketing in Germany and Central American countries, and recently specialized in Crisis Management at INCAE.   

She was also recognized as a Visionary and Innovative Leader 2023 by AOH. Alejandra is charismatic and approachable, together with her team in Guatemala she obtains great results for our clients.

Marta Sigarán

Partner, Country Manager El Salvador

Marta is an enthusiastic communications professional who has made her mark in her country's industry, guiding, along with her team, leading Salvadoran companies, and brands in the management of their communications and reputation.

Her attitude and skills have made her a great leader for CCK El Salvador, consolidating a team committed to the goals and objectives of each challenge. She has extensive experience in crisis management and political communication and is a recognized national and international trainer in these areas.

Marta has a bachelor’s degree in communication sciences, a master’s degree in political science, an MBA with a specialization in business. 

Ileana López

Partner and Honduras Country Manager

During her more than 20 years of experience, Ileana has advised a broad portfolio of clients in diverse categories such as banking, commerce, communication, government, and automotive, among others, contributing with the development of integral communication strategies. Throughout her career, she has created solid and strategic relationships with stakeholders from different sectors of the country.

Ileana began her professional career with Publicidad Garnier and Grupo Nación in Costa Rica. In Honduras, she worked for Grupo OPSA, one of the key media conglomerates in the country.

Joe Yaker

Panama Country Manager

For over 10 years, Joseph has served as a specialist and consultant in Corporate Communications, Public Affairs, and Content Marketing, working with a broad portfolio of clients, including banks, technology companies, port management companies, and pharmaceutical companies.  

With an academic background in film production and training in user experience design, Joseph applies artistic and narrative vision to all the strategies he develops for clients seeking to position themselves in an emotional and indelible way.