Audience Research
In this innovative research of CCK Analytics unit, we wanted to deeply understand the needs and thoughts of the audiences.

Leadership in Central America: Horizon 2023
The findings of our latest research project, conducted in collaboration with ManpowerGroup, aims to shed light on the perceptions and expectations that people in the region have of leaders. According to most people, a leader is someone who can motivate, build a team, and inspire
THE WELL-BEING OF CENTRAL AMERICANS (2020)
The search for greater emotional well-being is a top priority for people, even in times of crisis. That’s the reason why we conducted a research to measure the well-being of people in Central America and Panama, based on the theoretical PERMA model.
WHO DO THE CENTRAL AMERICANS BELIEVE? 2ND EDITION (2019)
In the second edition of the investigation, we discovered the institutions and people in the various areas of public life to which Central Americans have the most confidence and credibility.
THE MOBILE PHONE IN OUR RELATIONSHIPS
(2018)
We wanted to learn about the habits of mobile phone users in Central Americans and to evaluate their perception of the incidence of cell phone use in their interpersonal relationships.
WHO DO THE CENTRAL AMERICANS BELIEVE? (2017)
The first edition of the investigation, we discovered the institutions and people in the various areas of public life to which Central Americans have the most confidence and credibility.
MILLENNIALS IN CENTRAL AMERICA (2015)
Millennials have become the generation that is transforming the economy (ForbesLearn about what we at CCK found out about this generation’s job expectations and aspirations in our region.Forbes). Conoce lo que en CCK descubrimos acerca de las expectativas y aspiraciones laborales de esta generación en nuestra región.