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Digital reputation and crisis management in online marketing
Building corporate reputation is a process for organizations in which they make efforts to have a positive image that is easily verifiable by their audiences.
The importance of a proper digital footprint in digital channels: strengthening reputation and success in the digital age
In today's digital age, where more and more people and organizations are interacting online, the digital footprint has become a critical aspect of building and maintaining a reputation.
Communication in the era of sustainability
Responsible companies put sustainability at the heart of everything they do, adopting a purpose and value system to make a positive impact on the following dimensions
Metaverse: a new form of digital community
In recent years, the concept has received increasing attention, but what is the Metaverse? The term refers to an online shared virtual space where the
Can Artificial Intelligence replace our work as copywriters?
En los últimos meses ha surgido una preocupación -justificada- por la influencia que puede tener la Inteligencia Artificial en la pérdida de empleos, especialmente por el alcance de la herramienta
The leader as a source of inspiration
Nearly 3 years after the entire planet and all human activities were impacted by the COVID-19 health emergency, little by little business structures are becoming