While the pandemic has taken us all by surprise, our accumulated experience in online and offline crisis management has served us well, and it is these skills that have put the need for public relations practitioners, especially those with the ability to respond nimbly and strategically to the disruption that COVID-19 has created, on an important radar.
Since its arrival Since its arrival in the region, we have called on companies and organizations to prioritize health emergency and to protect the lives of their employees and customers as a priority. employees and customers. We urged them to join relief mechanisms and to offer services that would to offer services that would support the population in safeguarding their wellbeing in the confined circumstances of confinement. And we reiterated that more than ever it is key to to understand the impact of the pandemic on the behavior of all its target audiences in order to respond target audiences in order to respond accordingly.
But now is the time time to be clear that this is not about short-term crisis management and that we must open our minds to change in order to find new and that we must open our minds to change to find new opportunities. opportunities.
In this infographic infographic we want to share with you the 10 best practices that Ketchum, our international partner and one of the most international partner and one of the most successful communication firms in the world, recommends to continue implementing in this the world, recommends to continue to implement in this process of adaptation and adjustment to the new circumstances adjustment to the new circumstances caused by the pandemic.