Why should companies work on their corporate reputation by 2024?

At a time when proper communication is key to open any door in the business world, corporate reputation emerges as the main ally to take that step.

Charting a 2024 focused on building or strengthening corporate reputation should be a priority for any company that wants to grow. However, this growth is not only about increasing sales or hiring more staff, but also related to intangible values that are intertwined with other returns for an organization.

Laura Salas, Account Manager of CCK, confirms that the agency has more than 36 years of working with large companies to manage their corporate reputation; today many of them are within the ranking of companies with the best corporate reputation of MERCO, this thanks to the merit for the ethical work they have done, but also for the commitment they have to strive to be better every day and to have a more prosperous country for all.

Corporate reputation is that intangible value and asset that should be at the top of the pyramid of any organization. It is built from within, but how to do it strategically?

The first step is the identification of employees with the company and the services it offers. This means that there is no corporate reputation if the workers themselves do not believe in the place where they work, but above all if we do not have more human leaders.

When the inside of the organization is solid and aligned towards what is required, objectives such as the following are achieved: consumer confidence, talent attraction, higher revenues, brand value impact and business growth opportunity.

Companies with strong corporate reputations are better equipped to handle crises. A good reputation acts as a buffer, as trust earned over time can help minimize the negative impact of adverse events.

Corporate reputation can even differentiate a company from its competitors. Today’s consumers are increasingly selective and bet on companies that operate in an ethical and responsible manner.

Therefore, a good corporate reputation implies complying with ethical and legal standards. Not surprisingly, non-compliance with regulations or unethical business practices can have a significant negative impact on a company's reputation.

Companies with a positive reputation are committed to sustainability practices. This commitment not only contributes to the well-being of society, but also improves the image projected to the different stakeholders, as we must remember that it is not only about employees and the end consumer; corporate reputation is made up of multiple stakeholders.

Customers identify with companies that are congruent with their values and the humanity of their actions, those that are led by committed people who use corporate communication as a key lever to make visible everything we do well, but also how we deal with mistakes. It is these leading companies that sustain society and make it work for the benefit of the country.

That is why it is so important that these companies continue to stand out for innovation, talent, ethics, economic growth and, above all, for properly managing their reputation.

If you want to have a company that is a leader in reputation, you must also have a leading communications team. For more information, please contact info@cckcentroamerica.com for more information.