The pandemic increased the emphasis on digital channels as people turned to the Internet as their primary source of information and entertainment.
It is marketers are aiming to reallocate their investment in digital channels, according to a Gartner study. digital channels, as revealed by a Gartner study in which some 78% of CMO CMOs surveyed expect their consumer digital marketing (B2C) budgets to increase by 2021. (B2C) digital marketing budgets to increase by 2021.
The same percentage indicated that they expect budgets to increase by 71% for mobile devices, 71% for mobile 71% for mobile, 71% for websites, 69% for SEO, 65% for partner and affiliate marketing, 64% for paid search, 63% for email marketing, and 63% for email marketing. 64% for paid search, 63% for email marketing, 58% for traditional advertising and 57% for event marketing, 58% for traditional advertising and 57% for event marketing.
In this video, Tatiana Vigot from the Technology team will help you define the steps to optimize the digital positioning of your brand, starting with the website.
Source: Gartner CMO 2020-2021 Spending Survey.