La reputación es el activo intangible más importante de las marcas y empresas. Pero más allá de la percepción de la imagen positiva y los valores de una marca, la tendencia de Reputation Intelligence consiste en escuchar con atención a las partes interesadas internas y externas para comprender sus expectativas, para luego incorporarlas en las estrategias de comunicación y marketing de las organizaciones. La reputación es una fuerza trascendental que impulsa el propósito. Una reputación sólida hace la diferencia entre el éxito y el fracaso de una empresa u organización.
What are the steps to apply Reputation Intelligence?
- Generate and study data as drivers of connections: Information is the path to a deep understanding of audiences. Each piece of information is a pillar that supports the strategy and allows us to navigate with certainty in the ocean of perception and positioning.
- Strengthen relationships that add value: Forge strategic relationships that add significant value to the company's purpose. Understand that power lies in strategic alliances and the connections that are built between companies and their main stakeholders. stakeholders.
- Tell humanized stories: Design captivating stories that transcend the noise, authentically connecting with people. Each narrative is an opportunity to weave emotional bonds, transforming perception and building lasting bridges.
- Measure and measure: Each action must be measured and evaluated, not only for its execution, but for its real impact.
- Consider values and ethics as a foundation: Always communicate and act with principles, being guardians of integrity in each interaction. Lasting success can only be built on strong values and transparency. And the importance of having consistency with what is said and done.
We are CCK Centroamerica, a regional firm specialized in communication and strategic relations affiliated to Ketchum, we will contribute to strengthening your corporate reputation. Contact us at info@cckcentroamerica.com for more information.
