{"id":5216,"date":"2020-10-05T13:59:40","date_gmt":"2020-10-05T13:59:40","guid":{"rendered":"http:\/\/cckcentroamerica.com\/?p=5216"},"modified":"2020-10-05T13:59:40","modified_gmt":"2020-10-05T13:59:40","slug":"las-3-claves-del-contenido-viral","status":"publish","type":"post","link":"https:\/\/cckcentroamerica.com\/en\/2020\/10\/05\/las-3-claves-del-contenido-viral\/","title":{"rendered":"The 3 keys to viral content"},"content":{"rendered":"

By Esteban Alvarado, Studio Producer<\/strong><\/p>\n\n\n\n

If you are an active person\non social networks, you will have undoubtedly noticed the obstacles that exist for a publication to stand out\na publication to stand out without getting lost in the depths of the web in a few minutes.\nminutes. <\/p>\n\n\n\n

This is because social\nsocial networks have focused on perfecting their algorithms so that we can receive personalized\nreceive personalized updates on what's going on around us.\naround us. As a result, the life cycle of content on the web is usually very short,\nas they are quickly replaced by newer content. <\/p>\n\n\n\n

Although this is usually the\ncommon scenario, there are contents that manage to impact audiences in a short period of time, these are<\/strong> <\/strong>los<\/strong> viral content.<\/strong> <\/p>\n\n\n\n

What makes content go viral? <\/strong><\/p>\n\n\n\n

In a media ecosystem such as the one in which we operate, there is no\nin theory, there is nothing that defines what goes viral and what doesn't. But there is nothing, in theory, that defines what does and doesn't go viral. But\nunderstanding what is behind virality will not only help us to better position a product, idea or message, but will\na product, idea or message, but it will also help us to anticipate risks and determine crisis prevention\ndetermine crisis prevention strategies for our brands or organizations.\norganizations. <\/p>\n\n\n\n

Here are the 3 keys to creating viral content: - Viral content creation\nfor the creation of viral content: <\/p>\n\n\n\n

  1. Generate impact:<\/strong>  Virality is achieved when multiple\npeople<\/strong> interact with a piece of content on a recurring basis, so the first interactions are essential to\ninteractions are essential to expand the network organically. <\/li><\/ol>\n\n\n\n

    If we don't make an impact on our audience\naudience, it is likely that they will simply follow \u201cscrolleando\u201d<\/em> on your wall without\nwithout paying attention to our publication. Therefore, starting with a solid knowledge of our followers\nsolid knowledge of our followers can guarantee us the first likes<\/em>,\nshares<\/em> y comentarios.<\/a><\/p>\n\n\n\n