{"id":4587,"date":"2020-07-04T20:31:46","date_gmt":"2020-07-04T20:31:46","guid":{"rendered":"http:\/\/cckcentroamerica.com\/?p=4587"},"modified":"2020-07-04T20:31:46","modified_gmt":"2020-07-04T20:31:46","slug":"el-rol-de-los-equipos-de-comunicacion-y-relaciones-publicas-en-la-pandemia","status":"publish","type":"post","link":"https:\/\/cckcentroamerica.com\/en\/2020\/07\/04\/el-rol-de-los-equipos-de-comunicacion-y-relaciones-publicas-en-la-pandemia\/","title":{"rendered":"The role of communications and public relations teams in the pandemic"},"content":{"rendered":"<p>While the pandemic has taken us all by surprise, our accumulated experience in online and offline crisis management has served us well, and it is these skills that have put the need for public relations practitioners, especially those with the ability to respond nimbly and strategically to the disruption that COVID-19 has created, on an important radar.<\/p>\n\n\n\n<p>Since its arrival\nSince its arrival in the region, we have called on companies and organizations to prioritize health emergency\nand to protect the lives of their employees and customers as a priority.\nemployees and customers. We urged them to join relief mechanisms and to offer services that would\nto offer services that would support the population in safeguarding their wellbeing in the confined\ncircumstances of confinement. And we reiterated that more than ever it is key to\nto understand the impact of the pandemic on the behavior of all its target audiences in order to respond\ntarget audiences in order to respond accordingly.<\/p>\n\n\n\n<p>But now is the time\ntime to be clear that this is not about short-term crisis management and that we must open our minds to change in order to find new\nand that we must open our minds to change to find new opportunities.\nopportunities. <\/p>\n\n\n\n<p>In this infographic\ninfographic we want to share with you the 10 best practices that Ketchum, our international partner and one of the most\ninternational partner and one of the most successful communication firms in the world, recommends to continue implementing in this\nthe world, recommends to continue to implement in this process of adaptation and adjustment to the new circumstances\nadjustment to the new circumstances caused by the pandemic.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img fetchpriority=\"high\" decoding=\"async\" width=\"739\" height=\"1024\" src=\"https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2020\/07\/Blog-Navegando-las-comunicaciones-del-Covid-19-739x1024.png\" alt=\"\" data-id=\"4588\" data-full-url=\"https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2020\/07\/Blog-Navegando-las-comunicaciones-del-Covid-19.png\" data-link=\"https:\/\/cckcentroamerica.com\/?attachment_id=4588\" class=\"wp-image-4588\" srcset=\"https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2020\/07\/Blog-Navegando-las-comunicaciones-del-Covid-19-739x1024.png 739w, https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2020\/07\/Blog-Navegando-las-comunicaciones-del-Covid-19-216x300.png 216w, https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2020\/07\/Blog-Navegando-las-comunicaciones-del-Covid-19-768x1065.png 768w, https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2020\/07\/Blog-Navegando-las-comunicaciones-del-Covid-19-1108x1536.png 1108w, https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2020\/07\/Blog-Navegando-las-comunicaciones-del-Covid-19-1477x2048.png 1477w, https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2020\/07\/Blog-Navegando-las-comunicaciones-del-Covid-19.png 1920w\" sizes=\"(max-width: 739px) 100vw, 739px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"1024\" height=\"285\" src=\"https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2020\/07\/Cierre-Blog-Rol-equipos-Pilar-1024x285.png\" alt=\"\" data-id=\"4589\" data-full-url=\"https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2020\/07\/Cierre-Blog-Rol-equipos-Pilar.png\" data-link=\"https:\/\/cckcentroamerica.com\/?attachment_id=4589\" class=\"wp-image-4589\" srcset=\"https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2020\/07\/Cierre-Blog-Rol-equipos-Pilar-1024x285.png 1024w, https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2020\/07\/Cierre-Blog-Rol-equipos-Pilar-300x84.png 300w, https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2020\/07\/Cierre-Blog-Rol-equipos-Pilar-768x214.png 768w, https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2020\/07\/Cierre-Blog-Rol-equipos-Pilar-1536x428.png 1536w, https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2020\/07\/Cierre-Blog-Rol-equipos-Pilar.png 1980w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>","protected":false},"excerpt":{"rendered":"<p>Si bien la pandemia nos ha tomado a todos por sorpresa, la experiencia acumulada en gesti\u00f3n de crisis online y offline nos ha sido de gran utilidad y son estas habilidades las que han puesto en un radar importante la necesidad de contar con la asesor\u00eda de practicantes en relaciones p\u00fablicas, especialmente aquellos con la [&hellip;]<\/p>","protected":false},"author":4,"featured_media":4592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[30,11,31,32,33],"class_list":["post-4587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-crisis","tag-cckcentroamerica","tag-comunicacion-estrategica","tag-comunicacion-y-pandemia","tag-equipos-de-comunicacion","tag-relaciones-pubicas-en-la-pandemia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - 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