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By Edgar Mata, CEO CCK Centroam\u00e9rica<\/strong><\/p>\n \"COVID-19 Challenges\" for individuals:<\/strong> managing this new \"confined\" life, balancing family needs with work demands, keeping track of how the virus spreads and taking constant preventive measures.<\/p>\n \"COVID-19 Challenges\" for companies:<\/strong> to ensure business continuity, to plan in the midst of uncertainty, to be sustainable and socially, economically and environmentally responsible.<\/p>\n CORONAVIRUS\" challenges for ALL:<\/strong> How can we communicate effectively in the midst of this situation? How to \"connect\" with our stakeholders (\u201cstakeholders\u201d)<\/em> efficiently and effectively in such an intricate environment.<\/p>\n It is important to point out that when we talk about \"publics of interest\" or \"stakeholders\", we are referring to \u201cstakeholders\u201d<\/em> we are not only referring to customers or consumers as is commonly thought; we are also talking about collaborators, suppliers, government authorities, neighboring communities and, of course, the media, among other groups of interest to the company, who are being affected by the effects of this pandemic.<\/p>\n It is therefore important that this \"mapping\" of audiences takes into account all the groups or sectors that want or need to know what the company is thinking in the current situation.<\/p>\n After having defined them, it is worth asking: what do they expect from the companies at this time? What do they expect to \"hear\" from the leaders under the current conditions?<\/p>\n According to the information we have been able to gather at CCK Central America and Ketchum from our clients, we could summarize the expectations of their stakeholders in the following 7 aspects:<\/p>\n Any communication that the company carries out at the present time must have the following characteristics:<\/p>\n Some corporate communication mistakes in times of crisis:<\/p>\n Undoubtedly, crises can provide a \"unique\" moment for companies and brands to convey messages in innovative and human ways. In fact, in times like these, many consumers may start using new services or products as a result of the way they perceive the company that provides them communicates. That's called opportunity!<\/p>\n Crises always offer opportunities, especially to increase levels of trust and credibility.<\/p>","protected":false},"excerpt":{"rendered":" Por Edgar Mata, CEO CCK Centroam\u00e9rica \u201cRetos COVID-19\u201d para las personas: administrar esta nueva vida \u201cconfinada\u201d, balancear las necesidades familiares con las demandas laborales, llevar el control de la forma en que se esparce el virus y tomar constantes medidas de prevenci\u00f3n. \u201cRetos COVID-19\u201d para las empresas: procurar la continuidad de los negocios, planificar en […]<\/p>","protected":false},"author":4,"featured_media":4192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[27,20,24,8,16,11,17,12,21,13,22,18,26,14,15,28,19,25,23],"class_list":["post-4191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-crisis","tag-accesibilidad","tag-buenos-resultados","tag-centroamerica","tag-compromiso","tag-comunicacion","tag-comunicacion-estrategica","tag-confianza-con-el-cliente","tag-crecimiento-empresarial","tag-eficiencia","tag-estrategia-digital","tag-gestion-de-tiempo","tag-lenguaje-con-el-cliente","tag-lideres","tag-marketing-digital","tag-panama","tag-redes-sociales","tag-relacion-con-el-cliente","tag-resultados-de-estudio","tag-talento-humano"],"yoast_head":"\n\n
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