{"id":3303,"date":"2019-10-25T08:00:45","date_gmt":"2019-10-25T08:00:45","guid":{"rendered":"https:\/\/cckcentroamerica.com\/?p=3303"},"modified":"2019-10-25T08:00:45","modified_gmt":"2019-10-25T08:00:45","slug":"el-facebook-de-nuestra-marca-es-accesible-para-todas-las-personas","status":"publish","type":"post","link":"https:\/\/cckcentroamerica.com\/en\/2019\/10\/25\/el-facebook-de-nuestra-marca-es-accesible-para-todas-las-personas\/","title":{"rendered":"Is our brand's Facebook accessible to everyone?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3303\" class=\"elementor elementor-3303\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d3ed16b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d3ed16b\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78fc9b60\" data-id=\"78fc9b60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5dccb8a0 elementor-widget elementor-widget-text-editor\" data-id=\"5dccb8a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"text-align: center;\"><strong><u>Is our brand's Facebook accessible to everyone?<\/u><\/strong><\/p>\n<p style=\"text-align: center;\"><strong><u>By Tatiana Vigot, Content and Community Manager.<\/u><\/strong><\/p>\n<p style=\"text-align: justify;\">In a world where social networks are increasingly used as a means of communication, we must guarantee as communicators universal access to the content we generate in these networks. <a href=\"https:\/\/cckcentroamerica.com\/cck-technology\/\">digital platforms.<\/a><\/p>\n<p style=\"text-align: justify;\">Facebook has been updating to make more and more users able to interact with fewer barriers and thus be more accessible.<\/p>\n<p style=\"text-align: justify;\"><strong>Are organizations using these tools?<\/strong><\/p>\n<p style=\"text-align: justify;\">While updates come and go, so change is constant, we must recognize that they exist and thus ensure that people with visual or hearing disabilities can access our content.<\/p>\n<p style=\"text-align: justify;\">Beyond the aesthetics of the image and attractive copy, what efforts can we make as content generators to make our content more attractive?<a href=\"https:\/\/cheddar.com\/media\/facebooks-accessibility-efforts\"> publications<\/a> are accessible?<\/p>\n<p style=\"text-align: justify;\"><strong>Here are some TIPS:<\/strong><\/p>\n<p style=\"text-align: justify;\">1) <u>When you make a publication with an image<\/u>Once published, you can go to the image options and change the alternative text (which is not the same as the image description or copy). Facebook generates a <a href=\"https:\/\/www.facebook.com\/watch\/?v=1082033931840331\">automatic text<\/a> since 2016, but this aspect was improved in an update this year and is now <a href=\"https:\/\/www.facebook.com\/help\/214124458607871?helpref=search&amp;sr=3&amp;query=descripci%C3%B3n\">allows you to edit it<\/a> to make it more descriptive since the automatic text does not include details, which are essential to interpret the image in an easy and friendly way for screen readers.<\/p>\n<p style=\"text-align: justify;\">2) <u>If you post a photograph that contains people :<\/u> it is best to tag them with your profile or place them in the <a href=\"https:\/\/www.facebook.com\/help\/214124458607871?helpref=search&amp;sr=3&amp;query=descripci%C3%B3n\">alternative image description<\/a> the caption: \"From left to right are: Mario Rodriguez, Maria Zeledon, etc...\"<\/p>\n<p style=\"text-align: justify;\">3) <u>When event information is published:<\/u> it is advisable to place the contact information in the copy and not in the image to facilitate access and reading.<\/p>\n<p style=\"text-align: justify;\">4) <u>Publish a video:<\/u> subtitles are recommended, both for the visually impaired and the hearing impaired.<\/p>\n<p style=\"text-align: justify;\">These are some efforts that we can apply in our personal networks and in the networks of our companies to make them more accessible to everyone.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfEl Facebook de nuestra marca es accesible para todas las personas? Por Tatiana Vigot, Content and Community Manager. En un mundo donde cada vez m\u00e1s se utilizan las redes sociales como medio de comunicaci\u00f3n, debemos garantizar como comunicadores el acceso universal al contenido que generamos en estas plataformas digitales. Facebook se ha estado actualizando para [&hellip;]<\/p>","protected":false},"author":4,"featured_media":3335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[27,20,24,8,16,11,17,12,21,13,22,18,26,14,15,28,19,25,23],"class_list":["post-3303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-know-how","tag-accesibilidad","tag-buenos-resultados","tag-centroamerica","tag-compromiso","tag-comunicacion","tag-comunicacion-estrategica","tag-confianza-con-el-cliente","tag-crecimiento-empresarial","tag-eficiencia","tag-estrategia-digital","tag-gestion-de-tiempo","tag-lenguaje-con-el-cliente","tag-lideres","tag-marketing-digital","tag-panama","tag-redes-sociales","tag-relacion-con-el-cliente","tag-resultados-de-estudio","tag-talento-humano"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfEl Facebook de nuestra marca es accesible para todas las personas? - CCK | Comunicaci\u00f3n Corporativa Ketchum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cckcentroamerica.com\/en\/2019\/10\/25\/el-facebook-de-nuestra-marca-es-accesible-para-todas-las-personas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfEl Facebook de nuestra marca es accesible para todas las personas? - CCK | Comunicaci\u00f3n Corporativa Ketchum\" \/>\n<meta property=\"og:description\" content=\"\u00bfEl Facebook de nuestra marca es accesible para todas las personas? 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