{"id":3076,"date":"2019-04-12T16:23:50","date_gmt":"2019-04-12T22:23:50","guid":{"rendered":"https:\/\/cckcentroamerica.com\/?p=3076"},"modified":"2019-04-12T16:23:50","modified_gmt":"2019-04-12T22:23:50","slug":"como-influye-la-neurociencia-en-la-forma-de-hacer-comunicacion","status":"publish","type":"post","link":"https:\/\/cckcentroamerica.com\/en\/2019\/04\/12\/como-influye-la-neurociencia-en-la-forma-de-hacer-comunicacion\/","title":{"rendered":"How does neuroscience influence the way we communicate?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3076\" class=\"elementor elementor-3076\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25e4ce66 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25e4ce66\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b3f51c\" data-id=\"3b3f51c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46bddbf4 elementor-widget elementor-widget-text-editor\" data-id=\"46bddbf4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"text-align: justify;\">By Josu\u00e9 Campos Villarreal<\/span><br><\/p>\n<p style=\"text-align: justify;\">Content CCK Costa Rica<\/p>\n<p style=\"text-align: justify;\">Neuroscience applied to communication and marketing has a maxim that tells us that <strong>things are not what they are, but what they mean. <\/strong>Understanding this concept implies understanding what several scientific studies have shown: <strong>more than 85% of our decisions are made subconsciously <\/strong>and a minimum percentage corresponds to the rational part, that which seeks to explain \"almost everything\".<\/p>\n<p style=\"text-align: justify;\">Dylan Haynes, a British-German researcher, claims that seven seconds before we make a decision, our brain has already made it without even realizing it. So, how can neuroscience influence the way we communicate?<\/p>\n<p style=\"text-align: justify;\">The aim is to gain an in-depth knowledge of the <a href=\"https:\/\/cckcentroamerica.com\/cck-data-meaning\/\">behavior of our audiences<\/a>, the goal is to understand that the combination of stimuli and factors influence decision making, and ultimately create human behavior.<\/p>\n<p style=\"text-align: justify;\">This thorough analysis will enable us to reach the level of <strong>attention, emotion and memory<\/strong> that determine the success of any communication campaign and the long-lasting relationships generated by good brands. A fascinating and personalized process that leads us to <strong>decoding desires, ambitions or hidden causes<\/strong> in the habits of the segments.<\/p>\n<p style=\"text-align: justify;\">Some of the reasons for these processes include:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Decisions are not always the most favorable.<\/li>\n<li>Consumers can also lie.<\/li>\n<li>Body analysis always goes beyond any verbal results.<\/li>\n<li>We all have stored information (memory).<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">These discoveries, from the communication point of view, shed light on the way to create links associated with the <strong>four great tastes of the mind:<\/strong><\/p>\n<ol style=\"text-align: justify;\">\n<li>Mystery: characterized by seducing, trapping and retaining attention.<\/li>\n<li>Organic shapes: those natural and curvilinear shapes that will always be better accepted.<\/li>\n<li>Indulgence: associated with the reward and gratification produced by some brands or products.<\/li>\n<li>Metaphors: effective lines of communication that identify audiences with their biological and cultural codes.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">The correct <a href=\"https:\/\/cckcentroamerica.com\/cck-relations-strategy\/\">methodology<\/a>, the emotional connection between brands and customers, as well as more tactical aspects that respond to tones, messages and channels, are enriched by the attributes provided by applied neuroscience.<\/p>\n<p style=\"text-align: justify;\">Finally, we cannot leave aside the advantages provided by technology, which neuroscience makes use of to measure the impact and direction of the campaigns we design as consultants.<\/p>\n<p style=\"text-align: justify;\">If you are interested in more information, you can contact us at <a href=\"mailto:info@cckcentroamerica.com\">info@cckcentroamerica.com<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Por Josu\u00e9 Campos Villarreal Content CCK Costa Rica La neurociencia aplicada a la comunicaci\u00f3n y el mercadeo tiene una m\u00e1xima que nos se\u00f1ala que las cosas no son lo que son, sino lo significan. Entender ese concepto implica comprender lo que diversos estudios cient\u00edficos han demostrado: m\u00e1s del 85% de nuestras decisiones se toman en [&hellip;]<\/p>","protected":false},"author":4,"featured_media":3077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo influye la neurociencia en la forma de hacer comunicaci\u00f3n? - CCK | Comunicaci\u00f3n Corporativa Ketchum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cckcentroamerica.com\/en\/2019\/04\/12\/como-influye-la-neurociencia-en-la-forma-de-hacer-comunicacion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo influye la neurociencia en la forma de hacer comunicaci\u00f3n? - CCK | Comunicaci\u00f3n Corporativa Ketchum\" \/>\n<meta property=\"og:description\" content=\"Por Josu\u00e9 Campos Villarreal Content CCK Costa Rica La neurociencia aplicada a la comunicaci\u00f3n y el mercadeo tiene una m\u00e1xima que nos se\u00f1ala que las cosas no son lo que son, sino lo significan. 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