{"id":15280,"date":"2024-05-10T16:15:35","date_gmt":"2024-05-10T16:15:35","guid":{"rendered":"https:\/\/cckcentroamerica.com\/?p=15280"},"modified":"2024-05-17T19:29:05","modified_gmt":"2024-05-17T19:29:05","slug":"tendencia-2024-reputation-intelligence","status":"publish","type":"post","link":"https:\/\/cckcentroamerica.com\/en\/2024\/05\/10\/tendencia-2024-reputation-intelligence\/","title":{"rendered":"Trend 2024: Reputation Intelligence"},"content":{"rendered":"<p>La reputaci\u00f3n es el activo intangible m\u00e1s importante de las marcas y empresas. Pero m\u00e1s all\u00e1 de la percepci\u00f3n de la imagen positiva y los valores de una marca, la tendencia de <em>Reputation Intelligence<\/em> consiste en escuchar con atenci\u00f3n a las partes interesadas internas y externas para comprender sus expectativas, para luego incorporarlas en las estrategias de comunicaci\u00f3n y marketing de las organizaciones.\u00a0 La reputaci\u00f3n es una fuerza trascendental que impulsa el prop\u00f3sito.\u00a0 Una reputaci\u00f3n s\u00f3lida hace la diferencia entre el \u00e9xito y el fracaso de una empresa u organizaci\u00f3n.<\/p>\n\n\n\n<p>What are the steps to apply Reputation Intelligence?<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Generate and study data as drivers of connections: Information is the path to a deep understanding of audiences. Each piece of information is a pillar that supports the strategy and allows us to navigate with certainty in the ocean of perception and positioning.<\/li>\n\n\n\n<li>Strengthen relationships that add value: Forge strategic relationships that add significant value to the company's purpose. Understand that power lies in strategic alliances and the connections that are built between companies and their main stakeholders. <em>stakeholders.<\/em><\/li>\n\n\n\n<li>Tell humanized stories: Design captivating stories that transcend the noise, authentically connecting with people. Each narrative is an opportunity to weave emotional bonds, transforming perception and building lasting bridges.<\/li>\n\n\n\n<li>Measure and measure: Each action must be measured and evaluated, not only for its execution, but for its real impact.<\/li>\n\n\n\n<li>Consider values and ethics as a foundation: Always communicate and act with principles, being guardians of integrity in each interaction. Lasting success can only be built on strong values and transparency. And the importance of having consistency with what is said and done.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p>We are CCK Centroamerica, a regional firm specialized in communication and strategic relations affiliated to Ketchum, we will contribute to strengthening your corporate reputation.  Contact us at&nbsp;<a href=\"mailto:info@cckcentroamerica.com\" target=\"_blank\" rel=\"noreferrer noopener\">info@cckcentroamerica.com<\/a>&nbsp;for more information.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2024\/05\/BLOG_MAYO_ENGLISH.png\" alt=\"\" class=\"wp-image-15281\" srcset=\"https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2024\/05\/BLOG_MAYO_ENGLISH.png 1980w, https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2024\/05\/BLOG_MAYO_ENGLISH-300x94.png 300w, https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2024\/05\/BLOG_MAYO_ENGLISH-1024x320.png 1024w, https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2024\/05\/BLOG_MAYO_ENGLISH-768x240.png 768w, https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2024\/05\/BLOG_MAYO_ENGLISH-1536x480.png 1536w, https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2024\/05\/BLOG_MAYO_ENGLISH-18x6.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>La reputaci\u00f3n es el activo intangible m\u00e1s importante de las marcas y empresas. Pero m\u00e1s all\u00e1 de la percepci\u00f3n de la imagen positiva y los valores de una marca, la tendencia de Reputation Intelligence consiste en escuchar con atenci\u00f3n a las partes interesadas internas y externas para comprender sus expectativas, para luego incorporarlas en las [&hellip;]<\/p>","protected":false},"author":4,"featured_media":15282,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-15280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tendencia 2024: Reputation Intelligence - CCK | Comunicaci\u00f3n Corporativa Ketchum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cckcentroamerica.com\/en\/2024\/05\/10\/tendencia-2024-reputation-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendencia 2024: Reputation Intelligence - CCK | Comunicaci\u00f3n Corporativa Ketchum\" \/>\n<meta property=\"og:description\" content=\"La reputaci\u00f3n es el activo intangible m\u00e1s importante de las marcas y empresas. Pero m\u00e1s all\u00e1 de la percepci\u00f3n de la imagen positiva y los valores de una marca, la tendencia de Reputation Intelligence consiste en escuchar con atenci\u00f3n a las partes interesadas internas y externas para comprender sus expectativas, para luego incorporarlas en las [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cckcentroamerica.com\/en\/2024\/05\/10\/tendencia-2024-reputation-intelligence\/\" \/>\n<meta property=\"og:site_name\" content=\"CCK | Comunicaci\u00f3n Corporativa Ketchum\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-10T16:15:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-17T19:29:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2024\/05\/BLOG_MAYO_BANNER_1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"812\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"asolano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"asolano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cckcentroamerica.com\/2024\/05\/10\/tendencia-2024-reputation-intelligence\/\",\"url\":\"https:\/\/cckcentroamerica.com\/2024\/05\/10\/tendencia-2024-reputation-intelligence\/\",\"name\":\"Tendencia 2024: Reputation Intelligence - 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