{"id":15018,"date":"2023-11-08T18:41:52","date_gmt":"2023-11-08T18:41:52","guid":{"rendered":"https:\/\/cckcentroamerica.com\/?p=15018"},"modified":"2024-01-11T19:28:28","modified_gmt":"2024-01-11T19:28:28","slug":"15018","status":"publish","type":"post","link":"https:\/\/cckcentroamerica.com\/en\/2023\/11\/08\/15018\/","title":{"rendered":"DOMINATING THE DIGITAL WORLD:
5 CONTENT TRENDS 2023 YOU NEED TO KNOW ABOUT RIGHT NOW."},"content":{"rendered":"

Did you know that people consume at least 2h 30m daily on social networks (Statista, 2023). These platforms are a changing ecosystem largely driven by new digital habits that are emerging, and that will increasingly have a greater impact<\/a> on the needs of companies, their strategies, relationship with their audiences and growth.<\/p>\n

Today, they represent more than a means of communication and it is no longer optional to know them, they have evolved in such a way that they influence our social relationships and the business of companies. In this blog, we analyze the top 5 social media trends based on some global social media 2023 reports:<\/p>\n

Tell me how they search for you and I will tell you who you are<\/strong><\/h3>\n

In a world where social networks are search engines, hashtags are losing strength, and keywords are the key. SEO in posts has generated better performance in reach and interactions.<\/p>\n

Users use social networks to research brands, products, services and information of interest to them. A good positioning and digital<\/a> footprint in social networks should be part of any digital strategy.<\/p>\n

The value of sincerity and the real<\/strong><\/h3>\n

Users have developed antibodies to the consumption of 'unreal' content on social networks, where their preferences demand new rules when interacting. Micro-influencers,<\/em>between 10,000 and 100,000 followers, offer the best combination of engagement <\/em>and broad influence, permeated by a greater perception of sincerity and closeness<\/p>\n

Turning the king around<\/strong><\/h3>\n

Video content is still king, but the vertical format, which adapts to smartphone screens, has gained ground. This trend has been fueled by Facebook, which has added its Reels<\/em> and YouTube with Shorts<\/em>.<\/p>\n

The new rules of the working world<\/strong><\/h3>\n

LinkedIn, with more than 750 million users, has incorporated carousels and reactions, and users develop publications from a more human perspective, leaving aside the formal tone of the platform. It is no longer just about work, but a transition led by users and companies.<\/p>\n

The future of e-commerce lies in social networks<\/strong><\/h3>\n

Although shopping on social networks is a trend on the Asian continent, users in other countries are apprehensive. However, more and more users are becoming accustomed to understanding social networks as a shopping channel.<\/p>\n

Have questions? we are happy to answer them all.<\/strong><\/h3>\n

CCK, affiliated with Ketchum, is a regional agency specializing in communication and strategic relations, offering comprehensive support and advice on all your ideas.<\/p>\n

To learn more about the main digital trends and how to integrate them into your organization, you can contact us and learn more about our services<\/a> at info@cckcentroamerica.com<\/a><\/p>\n<\/p>\n\n\n

\"\"<\/figure>","protected":false},"excerpt":{"rendered":"

\u00bfSab\u00edas que las personas consumen diariamente al menos 2h 30m en las redes sociales? (Statista, 2023). Estas plataformas son un ecosistema cambiante que se maneja en su gran mayor\u00eda por nuevos h\u00e1bitos digitales que van surgiendo, y que tendr\u00e1n cada vez m\u00e1s un mayor impacto en las necesidades de las empresas, en sus estrategias, su […]<\/p>","protected":false},"author":4,"featured_media":15021,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-15018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias"],"yoast_head":"\nDOMINANDO EL MUNDO DIGITAL:5 TENDENCIAS DE CONTENIDO 2023 QUE DEBES CONOCER AHORA MISMO - CCK | Comunicaci\u00f3n Corporativa Ketchum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cckcentroamerica.com\/en\/2023\/11\/08\/15018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DOMINANDO EL MUNDO DIGITAL:5 TENDENCIAS DE CONTENIDO 2023 QUE DEBES CONOCER AHORA MISMO - CCK | Comunicaci\u00f3n Corporativa Ketchum\" \/>\n<meta property=\"og:description\" content=\"\u00bfSab\u00edas que las personas consumen diariamente al menos 2h 30m en las redes sociales? (Statista, 2023). Estas plataformas son un ecosistema cambiante que se maneja en su gran mayor\u00eda por nuevos h\u00e1bitos digitales que van surgiendo, y que tendr\u00e1n cada vez m\u00e1s un mayor impacto en las necesidades de las empresas, en sus estrategias, su […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cckcentroamerica.com\/en\/2023\/11\/08\/15018\/\" \/>\n<meta property=\"og:site_name\" content=\"CCK | Comunicaci\u00f3n Corporativa Ketchum\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-08T18:41:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-11T19:28:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2023\/11\/POSTS_BLOGS_BANNER_193.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1900\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"asolano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"asolano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cckcentroamerica.com\/2023\/11\/08\/15018\/\",\"url\":\"https:\/\/cckcentroamerica.com\/2023\/11\/08\/15018\/\",\"name\":\"DOMINANDO EL MUNDO DIGITAL: 5 TENDENCIAS DE CONTENIDO 2023 QUE DEBES CONOCER AHORA MISMO - CCK | Comunicaci\u00f3n Corporativa Ketchum\",\"isPartOf\":{\"@id\":\"https:\/\/cckcentroamerica.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cckcentroamerica.com\/2023\/11\/08\/15018\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cckcentroamerica.com\/2023\/11\/08\/15018\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2023\/11\/POSTS_BLOGS_BANNER_193.png\",\"datePublished\":\"2023-11-08T18:41:52+00:00\",\"dateModified\":\"2024-01-11T19:28:28+00:00\",\"author\":{\"@id\":\"https:\/\/cckcentroamerica.com\/en\/#\/schema\/person\/381b8647bada98c2db18a8dee6c449ca\"},\"breadcrumb\":{\"@id\":\"https:\/\/cckcentroamerica.com\/2023\/11\/08\/15018\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cckcentroamerica.com\/2023\/11\/08\/15018\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cckcentroamerica.com\/2023\/11\/08\/15018\/#primaryimage\",\"url\":\"https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2023\/11\/POSTS_BLOGS_BANNER_193.png\",\"contentUrl\":\"https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2023\/11\/POSTS_BLOGS_BANNER_193.png\",\"width\":1900,\"height\":650},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cckcentroamerica.com\/2023\/11\/08\/15018\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cckcentroamerica.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DOMINANDO EL MUNDO DIGITAL:5 TENDENCIAS DE CONTENIDO 2023 QUE DEBES CONOCER AHORA MISMO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cckcentroamerica.com\/en\/#website\",\"url\":\"https:\/\/cckcentroamerica.com\/en\/\",\"name\":\"CCK | Comunicaci\u00f3n Corporativa Ketchum\",\"description\":\"Agencia de comunicaci\u00f3n y relaciones publicas Centroam\u00e9rica\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cckcentroamerica.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cckcentroamerica.com\/en\/#\/schema\/person\/381b8647bada98c2db18a8dee6c449ca\",\"name\":\"asolano\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cckcentroamerica.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/85371a0b76d8d175efd0d7531ae0445a8371c64e6edba23428594a48fd5bc02a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/85371a0b76d8d175efd0d7531ae0445a8371c64e6edba23428594a48fd5bc02a?s=96&d=mm&r=g\",\"caption\":\"asolano\"},\"url\":\"https:\/\/cckcentroamerica.com\/en\/author\/asolano\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DOMINANDO EL MUNDO DIGITAL:5 TENDENCIAS DE CONTENIDO 2023 QUE DEBES CONOCER AHORA MISMO - CCK | Comunicaci\u00f3n Corporativa Ketchum","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cckcentroamerica.com\/en\/2023\/11\/08\/15018\/","og_locale":"en_US","og_type":"article","og_title":"DOMINANDO EL MUNDO DIGITAL:5 TENDENCIAS DE CONTENIDO 2023 QUE DEBES CONOCER AHORA MISMO - CCK | Comunicaci\u00f3n Corporativa Ketchum","og_description":"\u00bfSab\u00edas que las personas consumen diariamente al menos 2h 30m en las redes sociales? (Statista, 2023). Estas plataformas son un ecosistema cambiante que se maneja en su gran mayor\u00eda por nuevos h\u00e1bitos digitales que van surgiendo, y que tendr\u00e1n cada vez m\u00e1s un mayor impacto en las necesidades de las empresas, en sus estrategias, su […]","og_url":"https:\/\/cckcentroamerica.com\/en\/2023\/11\/08\/15018\/","og_site_name":"CCK | Comunicaci\u00f3n Corporativa Ketchum","article_published_time":"2023-11-08T18:41:52+00:00","article_modified_time":"2024-01-11T19:28:28+00:00","og_image":[{"width":1900,"height":650,"url":"https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2023\/11\/POSTS_BLOGS_BANNER_193.png","type":"image\/png"}],"author":"asolano","twitter_card":"summary_large_image","twitter_misc":{"Written by":"asolano","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cckcentroamerica.com\/2023\/11\/08\/15018\/","url":"https:\/\/cckcentroamerica.com\/2023\/11\/08\/15018\/","name":"DOMINANDO EL MUNDO DIGITAL: 5 TENDENCIAS DE CONTENIDO 2023 QUE DEBES CONOCER AHORA MISMO - CCK | Comunicaci\u00f3n Corporativa Ketchum","isPartOf":{"@id":"https:\/\/cckcentroamerica.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cckcentroamerica.com\/2023\/11\/08\/15018\/#primaryimage"},"image":{"@id":"https:\/\/cckcentroamerica.com\/2023\/11\/08\/15018\/#primaryimage"},"thumbnailUrl":"https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2023\/11\/POSTS_BLOGS_BANNER_193.png","datePublished":"2023-11-08T18:41:52+00:00","dateModified":"2024-01-11T19:28:28+00:00","author":{"@id":"https:\/\/cckcentroamerica.com\/en\/#\/schema\/person\/381b8647bada98c2db18a8dee6c449ca"},"breadcrumb":{"@id":"https:\/\/cckcentroamerica.com\/2023\/11\/08\/15018\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cckcentroamerica.com\/2023\/11\/08\/15018\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cckcentroamerica.com\/2023\/11\/08\/15018\/#primaryimage","url":"https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2023\/11\/POSTS_BLOGS_BANNER_193.png","contentUrl":"https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2023\/11\/POSTS_BLOGS_BANNER_193.png","width":1900,"height":650},{"@type":"BreadcrumbList","@id":"https:\/\/cckcentroamerica.com\/2023\/11\/08\/15018\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cckcentroamerica.com\/"},{"@type":"ListItem","position":2,"name":"DOMINANDO EL MUNDO DIGITAL:5 TENDENCIAS DE CONTENIDO 2023 QUE DEBES CONOCER AHORA MISMO"}]},{"@type":"WebSite","@id":"https:\/\/cckcentroamerica.com\/en\/#website","url":"https:\/\/cckcentroamerica.com\/en\/","name":"CCK | Comunicaci\u00f3n Corporativa Ketchum","description":"Agencia de comunicaci\u00f3n y relaciones publicas Centroam\u00e9rica","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cckcentroamerica.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cckcentroamerica.com\/en\/#\/schema\/person\/381b8647bada98c2db18a8dee6c449ca","name":"asolano","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cckcentroamerica.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/85371a0b76d8d175efd0d7531ae0445a8371c64e6edba23428594a48fd5bc02a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/85371a0b76d8d175efd0d7531ae0445a8371c64e6edba23428594a48fd5bc02a?s=96&d=mm&r=g","caption":"asolano"},"url":"https:\/\/cckcentroamerica.com\/en\/author\/asolano\/"}]}},"_links":{"self":[{"href":"https:\/\/cckcentroamerica.com\/en\/wp-json\/wp\/v2\/posts\/15018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cckcentroamerica.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cckcentroamerica.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cckcentroamerica.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/cckcentroamerica.com\/en\/wp-json\/wp\/v2\/comments?post=15018"}],"version-history":[{"count":0,"href":"https:\/\/cckcentroamerica.com\/en\/wp-json\/wp\/v2\/posts\/15018\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cckcentroamerica.com\/en\/wp-json\/wp\/v2\/media\/15021"}],"wp:attachment":[{"href":"https:\/\/cckcentroamerica.com\/en\/wp-json\/wp\/v2\/media?parent=15018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cckcentroamerica.com\/en\/wp-json\/wp\/v2\/categories?post=15018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cckcentroamerica.com\/en\/wp-json\/wp\/v2\/tags?post=15018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}