{"id":11508,"date":"2023-04-19T15:44:52","date_gmt":"2023-04-19T15:44:52","guid":{"rendered":"https:\/\/cckcentroamerica.com\/?p=11508"},"modified":"2023-04-19T15:44:52","modified_gmt":"2023-04-19T15:44:52","slug":"puede-la-inteligencia-artificial-sustituir-nuestro-trabajo-como-redactores","status":"publish","type":"post","link":"https:\/\/cckcentroamerica.com\/en\/2023\/04\/19\/puede-la-inteligencia-artificial-sustituir-nuestro-trabajo-como-redactores\/","title":{"rendered":"<strong>Can Artificial Intelligence replace our work as copywriters?<\/strong>"},"content":{"rendered":"<p>In recent months there has been a concern - justified - about the influence that Artificial Intelligence may have on job losses, especially because of the reach of the Chat GPT tool, a free chat system that responds to anything you ask it to do.<\/p>\n\n\n\n<p>The news that a technology company in Spain specializing in online courses reduced 45% of its payroll in part by incorporating automated mechanisms set off alarm bells.<\/p>\n\n\n\n<p>OpenAI itself, the developer of Chat GPT, recently estimated that 80% of the U.S. workforce was likely to be affected by the application in at least 10% of their work tasks.<\/p>\n\n\n\n<p>Seeing advertising copy, emails and even artificially written articles swarming the web, editors, journalists, copywriters and creatives began to \"pray\" for their jobs.<\/p>\n\n\n\n<p>Are their jobs really at risk? It is certainly not something that is going to happen in the short term. Chat GPT is a tool under development that continues to present errors and needs constant feedback from users in order to improve; however, its potential generates uncertainty.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Practical examples of failures<\/strong><\/h5>\n\n\n\n<p>Chat-GPT cannot answer you about the services we offer as a communication agency in CCK, since it does not have updated information in real time about specific companies, despite the fact that we have been in the market for more than 35 years.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"660\" height=\"410\" src=\"https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2023\/04\/Sin-titulo-3.jpg\" alt=\"\" class=\"wp-image-11510\" srcset=\"https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2023\/04\/Sin-titulo-3.jpg 660w, https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2023\/04\/Sin-titulo-3-300x186.jpg 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>The same goes for their creative writing skills. This tool often falls into repetitions and commonplaces that do not give a special stamp to the texts.<\/p>\n\n\n\n<p>Would you bring this GPT Chat pitch to a client's table?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"660\" height=\"410\" src=\"https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2023\/04\/Sin-titulo-2-2.jpg\" alt=\"\" class=\"wp-image-11516\" srcset=\"https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2023\/04\/Sin-titulo-2-2.jpg 660w, https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2023\/04\/Sin-titulo-2-2-300x186.jpg 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Unknown potential<\/strong><\/h2>\n\n\n\n<p>Artificial Intelligence does not yet know its limits, so ignoring this technological advance is neither useful nor realistic. We are talking about a communication disruption on a par with the founding of social networks (in two months it accumulated 100 million users).<\/p>\n\n\n\n<p>The best way is to learn about this quasi-omnipotent chat and understand it, to make the most of it as it improves.<\/p>\n\n\n\n<p>Chat GPT requires very specific instructions that only a professional in the area can know, so it will be useful as a starting point to develop an idea, a campaign or a pitch.<\/p>\n\n\n\n<p>Besides, even the best writers need an editor. It may be that part of your future work as a copywriter will be to review texts generated by Chat GPT.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2023\/04\/Cierre_Blog-Jeffry_2023041843-1024x320.png\" alt=\"\" class=\"wp-image-11512\" srcset=\"https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2023\/04\/Cierre_Blog-Jeffry_2023041843-1024x320.png 1024w, https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2023\/04\/Cierre_Blog-Jeffry_2023041843-300x94.png 300w, https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2023\/04\/Cierre_Blog-Jeffry_2023041843-768x240.png 768w, https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2023\/04\/Cierre_Blog-Jeffry_2023041843-1536x480.png 1536w, https:\/\/cckcentroamerica.com\/wp-content\/uploads\/2023\/04\/Cierre_Blog-Jeffry_2023041843-2048x640.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>En los \u00faltimos meses ha surgido una preocupaci\u00f3n -justificada- por la influencia que puede tener la Inteligencia Artificial en la p\u00e9rdida de empleos, especialmente por el alcance de la herramienta Chat GPT, un sistema gratuito de chat que responde a cualquier cosa que le pidas. La noticia de que una empresa tecnol\u00f3gica en Espa\u00f1a especializada [&hellip;]<\/p>","protected":false},"author":4,"featured_media":11513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-11508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfPuede la Inteligencia Artificial sustituir nuestro trabajo como redactores? - CCK | Comunicaci\u00f3n Corporativa Ketchum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cckcentroamerica.com\/en\/2023\/04\/19\/puede-la-inteligencia-artificial-sustituir-nuestro-trabajo-como-redactores\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPuede la Inteligencia Artificial sustituir nuestro trabajo como redactores? - CCK | Comunicaci\u00f3n Corporativa Ketchum\" \/>\n<meta property=\"og:description\" content=\"En los \u00faltimos meses ha surgido una preocupaci\u00f3n -justificada- por la influencia que puede tener la Inteligencia Artificial en la p\u00e9rdida de empleos, especialmente por el alcance de la herramienta Chat GPT, un sistema gratuito de chat que responde a cualquier cosa que le pidas. 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