All Aboard

Client: Asociación Costa Rica por Siempre

Cocos Island is one of the main natural treasures of Costa Rica, yet is in danger.

The nature of the functions of the park rangers are complex. The island is located at 36 hours in ship from the coast. That is why they have also the challenge of the marine alertness to prevent the illegal fishing in the park surroundings and to support other causes such as drug trafficking

The boats on which they count and have officials are old, damaged ships that do not work for this purpose.

For this reason, the Asociación Costa Rica por Siempre had as goal acquiring a vessel that comply with the necessary specifications that allow staff to fulfill their functions. The most appropriate boat has a cost of around $150.000, and is joined by $50.000 for maintenance issues.
With such a high goal and with so far for Costa Ricans, we create the campaign: Todos a Bordo (All Aboard)

Todos a Bordo became a partnership between institutions, organizations, companies and the Costa Ricans to give the boat to Cocos Island.

It was attended by influencers; we perform activations like a giant boat in La Sabana lake or a 3D painting of the island in one of the busiest places in the country.

Results:
In less than 3 months we generate $1 million in publicity
We achieved the participation of 10 private companies.
We surpass the goal of raising $200 k

2017-01-09T15:22:55+00:00October 19th, 2016|