The spokesmen’s training or “Media Training” consists of a training seminar for the spokesmen and executives of a company. The purpose is that they could turn its interaction with the mass media and with other audiences of interest, in real opportunities for the projection and the consolidation of the ideal image of the company.
It consists of a laboratory in which participants develop awareness and prepare to respond to a possible critical situation of your organization. In some occasions there are put to test those plans of crisis management that the company has previously developed.
The participants face similar conditions as attend the press-and other public interest- under adverse conditions of time and limitations to answer before the simulated situations.
Participants receive theoretical knowledge in public exhibition material and are exposed to practical situations that allow them to develop techniques to achieve your communication goals.
These skills include, among other topics:
It is focused on empowering the executives to use digital communication tools and social networks up to the requirements of the media via the Internet – online media, blogs, social networks and other distribution of information and virtual interaction techniques-.