Before going to the action there must be a space for audience profiling and for defining the ideal mechanisms to reach them and engage their interest.
Setting of objectives, mapping of key audiences, strategic concepts for campaigns, PESO tactical plan (Paid / paid content, Earned / editorial content, Shared / shared content in social networks, Owned / content in own channels) and setting of key performance indicators.
Relationship and reputation building with different stakeholders.
Generación de contenido y atención de canales digitales.
Positioning of the content about your brand or company in the media agenda, considering strategic angles appealing to journalists and editors.
Building and strengthening of relationships and communication with stakeholders for your brand or organization.
Design and execution of campaigns aimed at collaborators to achieve organizational and corporate culture objectives.
Relationship strategies for engaging local communities or groups organized under common objectives.
Conceptualization and coordination of logistics of events.
Design of a media plan (traditional and digital) to elevate your brand upon specific targets, through paid communication channels