People are not numbers, but the meaning of those numbers reveals many aspects about them. We use social listening and behavioral tracking tools to develop your communications and marketing strategy.
Conversations in social networks about your brand and topics of interest.
PRINT MEDIA, RADIO & TV LISTENING
Monitoring of the media agenda to discover exposure opportunities for your brand, as well as for the identification of critical issues.
Analysis of the behavior statistics of a Website.
SOCIAL MEDIA ANALYTICS
Analysis of the behavior statistics of your brand’s social networks.
Analysis of the results of Earned Media efforts, based on the Media Efficiency formula designed by CCK.
Analysis of your brand’s reputation to industry and best practices from other competitors’ brands.
Evaluation of the internal communication processes and organizational culture of your company based on the understanding of the generations that coexist in the work place.
STAKEHOLDERS RELATIONS ANALYSIS
Evaluation of the relationship of your brand or your organization with different stakeholders, such as government, community, partners, clients and consumers, as well as the ecosystem of relationships among them.