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Transcendental Relationships: Three questions companies should ask themselves about their relationship with their customers.
By Diana Quirós Connector Pro CCK Costa Rica One of the main challenges faced by companies is to maintain a close relationship with their clients and/or consumers,
5 ways to grow our companies...and our countries
Carmen Mayela Fallas, President of CCK, talks to us about the challenges and opportunities for entrepreneurs in Central America in 2019. 5 ways to make our companies grow... and
RESILIENCE: THE NEW FITNESS OF THE 21ST CENTURY?
For those of us born in the 20th century, being overweight was considered a handicap. For me, it was a blessing. Criticism, diets and even discrimination in my school years, instated
The 4 steps of strategic storytelling (to tell a memorable story)
Storytelling is the art of telling stories. As human beings we tell stories all the time. When we share an anecdote, when we present a new project and even when we write a tweet. Today
Communication Studies
In this innovative research conducted by our Data Meaning unit, we want to gain an in-depth understanding of what target audiences think and need from brands. Who do Central Americans believe?
5 PR trends that will shape 2019
By Marcela Alfaro General Manager CCK Costa Rica malfaro@cckcentroamerica.com At the beginning of each year it is useful to reflect on the trends that will mark the communication industry.