AUDIENCE RESEARCH

In this innovative research of our Data Meaning unit, we wanted to deeply understand the needs and thoughts of the brands’ target audiences.

THE WELL-BEING OF CENTRAL AMERICANS (2020)

The search for greater emotional well-being is a top priority for people, even in times of crisis. That’s the reason why we conducted a research to measure the well-being of people in Central America and Panama, based on the theoretical PERMA model.

WHO DO THE CENTRAL AMERICANS BELIEVE? 2ND EDITION (2019)

In the second edition of the investigation, we discovered the institutions and people in the various areas of public life to which Central Americans have the most confidence and credibility.

THE MOBILE PHONE IN OUR RELATIONSHIPS (2018)

We wanted to learn about the habits of mobile phone users in Central Americans and to evaluate their perception of the incidence of cell phone use in their interpersonal relationships.

WHO DO THE CENTRAL AMERICANS BELIEVE? (2017)

The first edition of the investigation, we discovered the institutions and people in the various areas of public life to which Central Americans have the most confidence and credibility.

MILLENNIALS IN CENTRAL AMERICA (2015)

Millennials have become the generation that is transforming the economy (Forbes). Learn about what we at CCK found out about this generation’s job expectations and aspirations in our region.

Please complete the form if you are interested

in receiving more information about CCK’s research